Internet Marketing Driving Force Part 2 / Video – Based Information

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In recent times, though text-based information is still quite popular, people are relying more on video-based information for their needs. This kind of information is becoming more popular because it can show people visually what they are looking for.For example, if you are selling a water purification machine for the home, you could do very well to show a demonstration of the product in a short video rather than in an article. The article has its own advantages, but the video creates a visual appeal for the product. People can see the video and right away understand what you are trying to tell them. Hence, a video can make a greater impact on the general public.

The biggest resource for distributing video-based information is YouTube. You can make a free account for yourself here:

Once you have your account here, you are ready to upload videos. With YouTube, videos of most formats are easily accepted. You simply create a video through your digital camera or camcorder and then directly upload it on the Internet. This video has a limitation of size, which depends on the quality of the video, but you could easily make a 10-minute video if you want and post it on YouTube. That is more than enough time to tell what you want to tell. In any case, there are people who make just 1-minute videos and generate an absolutely strong impact in the market with just those. YouTube is not the only video marketing website out there right now. There are many others, though none of them are as popular as YouTube. The following are three others that can be used for your marketing purposes.

Metacafe (

Revver (

Viddler (

With all these video submission websites, you are permitted to post your marketing videos. YouTube is, of course, more special than the others. It has more features than other websites. One of the most amazing special features that YouTube has is that it allows you to post your business link in the video itself and make it clickable. So, anyone who views your video may click at a link within the video itself and visit your business website, which will be loading in the background.

Another specialty about these video submission websites is that they allow people to post comments about the videos and to share the videos with their friends. The commenting feature is certainly very useful. It helps keep your video in the reckoning. It also helps the video link to be regularly clicked upon, and keeps it updated, due to which the search engines begin viewing your video links more favourably.

With YouTube, you can also make a channel for yourself. On this channel, you can keep submitting several videos about your business. The more videos you submit, the more popular you can become and the greater is your chance of exposing your product to the public. There are marketers who make series of videos. For instance, if they want to explain how to use a software application they have developed, they do not need to do it all in one video. They can make a series out of it, and they can post them all on YouTube.

People who like one video are immediately shown the other video in the list by the YouTube internal software. This is a great way to keep a person riveted to the information you are trying to give them. If someone is really interested, they will check out all your videos and then become totally impressed with you, and may visit your business link with the intention of doing business with you.

At the end of the day, it is information that you have to give out if you want to reach the levels of super popularity on the Internet. The bulk of the people who visit the Internet are doing so because they are looking for something. They may not be interested in buying something right away, but Internet marketing is a domain of soft sell. You don’t ask someone to buy a product or service right away, because that kind of blatant advertising would never do on the Internet. Instead, you work at arousing the interest in your public in the product or service that you are trying to sell. If you are able to hook people’s attention to realistic levels, then these people will become your customers sometime in the future.

Why Video Marketing Works Better than Text Marketing

The human mind has a tendency to visualize things. Whenever someone thinks of something then his or her mind starts visualizing it. That is why it is a good idea to produce a video for marketing purposes in order to capture everyone’s mind than using simple text.

Nowadays the world is all about helping people to look at something just by a click of a button. Not everybody has patience to read text-based advertisements. Videos are not just attractive but also less time-consuming. For example, it will take much more time in reading a text message, whether it is in the form of a blog post or an article, than watching a quick video advertisement.

Moreover, many people love to look at things before reading about them. As such, marketing by videos has become very popular these days. Most marketers regard video marketing as a boon to their business.

Video marketing can create great impact on the minds of people than text-based marketing. Moreover, it is this reason why most of the conventional and online advertisers are opting for video clips. However, this video clips about the target product will not cause immediate purchase of the product, but you can spread your marketing message to your targeted audience.

What is more believable? Of course, the things which can be seen in front of the eyes are more believable than static texts.

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Benefits of Video Marketing

• In case of internet marketing, the video clips can be used to share the consumer’s reviews about the product and it thereby puts up the brand’s name.

• Would you believe in a static text or a video clip that demonstrates about the working of the product? The answer is simple; the different queries about the product can be cleared off while watching the video clip itself.

• The video marketing creates an “on demand” benefit for the viewers as the videos can be watched any time instead of boring text.
• People will remember and memorize videos and sounds better than static text. This attracts them more than the text advertisement.
• Online marketers prefer internet marketing videos to attract people to visit their website.
• A recent report shows that in the year 2009, the time spent by Americans in watching the video clips was up to 34.9%.
• Millions of people go through the video sharing sites like Metacafe, YouTube etc. on a day- to-day basis. Therefore, a video ad accessed by such people can guarantee business. For video marketing to hit the market, the first thing you need to have is an excellent video clip that can hit people’s mind. The video must be precise and highly relevant to your product. Online videos are becoming more and more popular as they help to attract maximum number of customers around the world. Online video definitely is the most cost effective way as it is inexpensive and reaches target customer faster than TV ads.

Why Video Marketers Are Paying Great Attention to YouTube

On the well-known video sharing website YouTube, people can upload and view all categories of videos. It is the number two search engine on the web and about 10 billion video clips are being watched every month. Each day, hundreds of videos are uploaded as well as viewed by many people around the world. On the site, those video clips are available on the home page that makes headlines.

Due to this, most of the Internet marketers nowadays are making use of YouTube to upload their ads to attract viewers to their site. They do this in order to get high Google page ranking for their website. This clearly shows that the key business strategy of most of the internet marketers is video marketing.

Most of the Internet marketers believe that YouTube is an excellent way to generate free links and traffic to their website. They also strongly believe that you miss a great step to build your business if you are not using the YouTube marketing strategy.

It may be a time consuming task to perform internet marketing using YouTube videos. But most of the people still use YouTube marketing to expand their business.

Many people use videos as a source of entertainment but a lot of videos are being watched by people to search for help and information. There are more than 30 million ‘how to’ video searches each month. This means that there are about 30 million opportunities for marketers to reach their target customers.

Most marketers give great attention to YouTube marketing as it is less complicated and famous equally among old and young. And it definitely promotes your website and business by connecting with people around the world. Here are the reasons why most internet marketers give great attention to YouTube marketing.

• The marketing messages are clearer in videos than in text messages.
• The target customers get a chance to view the videos freely than paid media
• The marketers has full control over the marketing message
• The marketers can provide lot of information using the video marketing
• Reports shows that more than 50% of the Americans spent most of their time in watching online video. Therefore most marketers grab this opportunity to attract many viewers.
• Most of the internet marketers are adding Youtube marketing videos into their webpage to generate traffic to their websites.

Most of the marketers believe that if the viewers find it interesting and stay longer in your site, then there are more chances to increase their sales. YouTube marketing is a very common trend that tends to grow more and more. The idea behind this is to attract your customer into clicking through your webpage. Nevertheless, the marketers must remember to give relevant, short and useful information on the video. It is for these reasons that the Internet marketers focus on YouTube marketing videos that in turn generates or increases traffic and sales to their business.


Internet Marketing Driving Force Part 1 / Text Based Information

Depositphotos_35860611_s-620x330  Before we get into the tricks and techniques that work in the online world, it would be a great idea to first understand the mindset that works here. In the previous chapter, we saw what the customer is looking for. They seem to be like too many things, but at the end of the day, there is just one thing that really motivates the online customer today. And, that is information.

Information can rightfully be called as the driving force of Internet marketing today. It is information that people are looking for, and it is information that compels them to buy a product.

There are so many examples where people have been looking for information on how to make a particular task easier and then stumbled on some product that does that for them. They research about that new product a little, they read reviews, they check out videos and if they like everything, they may even interact with the sellers of the product. That is it… this may eventually lead to a sale. An entirely new product that the world doesn’t yet know about fully ends up getting sold just because someone was looking for information. That is why you should focus on providing information. That is one of the most profound ways to notch up sales in the online world right now.

What Kind of Information?

Part 1: Text-based Information

Previously, it was text-based information that was all that was needed. This information was given out in the form of basic website content. Marketers would post articles on their websites themselves and if people liked them, they would get the link to buy the product right away. In present times, you have the option to put up text-based information on the article directories as well. Here are 10 of the most popular article directories where you can put up information about your product or service:-

EzineArticles (

Articles Base (

Article City (

Article Alley (

Buzzle (

Snare (

Go Articles (

Associated Content (

Amazines (

Article Directory (

These are article directories that take up general content. However, if you are looking for some specific type of content to post, then you could consider the following:-

eHow ( – This directory specializes in how-to content, DIY articles, things like that.

HowStuffWorks (http://www.howstuffworks/) – This is an article directory for content on scientific reasons for why things work.

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If you are looking at a more interactive experience where people can share and distribute your articles with their friends in a better manner, then you should take a look at these websites:-

Knol (

HubPages (

Squidoo (

Helium (

Bukisa (

SearchWarp (

Article Dashboard (

Why are these places so popular? The reason for that lies in the fact that people can get the information they want here. All these directories have their easy search tabs where you can type whatever you want and you can find information. As an Internet marketer, you can leverage this to your advantage. You can put up articles on topics that people want to read about. All these directories have top SEO ranking, which means they will automatically show up in the search engine results without people needing to look for them by name. So, if your article has the right keywords, then it is enough to bring your article to the top of the search engine pages. People will read them and, if they like what you have written, they will click your business link and visit there.

At the end of the day, remember that it is knowledge and information that attracts the people on the Internet. You have to ensure that you provide them with these basic necessaries. If you are able to do that, with high quality, then you can be assured of a continuous flow of traffic to your online business.

Another way in which you can use text-based marketing is through blogs. You could build a blog for yourself by using the following resource:- ( /

However, if you are looking for a more professional blog, through which you could run a business, then you might want to have a blog through the following resource:- ( / 

Both these resources are great to get you started with your blog. There is no learning curve with Blogger whatsoever; only with WordPress you might need to go through a little training until you are set up. In any case, both these blogging platforms can help you become a great blogger quite easily.

Blogs are great for giving out information because you can make posts here. These posts can contain your opinions about your industry, which help in establishing your credibility in the online world. You tell people what you know about the product or service that you are dealing with and they, in return, tell you what they think. Blogs are places where people can place their comments and remarks on what you write; hence, they are a truly interactive portal which helps you come closer to your clients.

A successful blog is one that is updated constantly. It is a place where you post regular articles, so that people can read them and give their opinions if necessary. You should note that a regularly updated blog is also viewed favourably by the search engines. When you make regular posts, it counts for good search engine optimization as well.


Internet Marketing Changing Trends


The online marketing world has come so far, and still it is changing every minute. There are so many new things that are being implemented every minute. Today’s Internet marketing world is mostly a world of trial and error, especially for the people who have just started out. They are open to doing new things and analyzing which of them work for their needs.

These changing trends are mainly because the general consumer base on the Internet has undergone a radical shift. People want things to be easier for them and they want to know everything they can about a product before they bring out their plastic.

Internet marketers of present times know that it is very important to keep track of changing consumer demands and they are making sure they are able to give these things to them. They know that competition is very high right now, with the whole world having converted into practically a single market, and that is the reason they are going all they can in order to give the best that they can. Since the intention is to get you started off with an Internet marketing business that gives you great profits, it would be a great way to start if you knew what customers of today are looking for. Whatever business you plan, make sure that you can give these benefits to your consumers, because that is what can ensure a wonderful business environment for you.

1. A Great Product
You cannot have a good Internet marketing business going on if you do not have a great product. Your product (or service) is the backbone of everything. If you do a little research on some of the products that are being sold online right now, you will find that almost all of these products have something innovative to offer to their customers. They are either a totally new concept or they enhance their usefulness in some other way that is lacking in other products. Some of them are simply different in their design. Whatever the case may be, there is something different. When you are designing your Internet marketing products, you have to ensure that you are giving this newness to your customer in some way or the other. That is what makes your product stand away from the crowd.

The second important thing that you have to ensure about your product is that its quality should be top notch. You have to make sure you are using the best quality materials and the fabrication itself is of a very high quality. Do your due quality tests before putting out your product on the market. If it is a service you are trying to promote, again make sure of the same things. The service should be new in some way or the other—probably make up for a shortcoming that exists in the prevailing industry—and should be well thought of. Make sure you will be able to deliver the service exactly as you promise.

2. A Great Reputation
Even the most casual visitor of the Internet will look for reputable websites and places to visit. There are so many options available on the Internet that this is quite understandable. People today are looking for quality, and the general assumption is that great reputation means great quality.

You should make every effort to keep your name high. Notch up a good reputation for yourself. One way to do this would be to market yourself through credible places like through articles, blogs and videos that can convert your business and your own name into a brand name. This stamps your credibility. People begin to understand that you know your stuff.

Since people can freely post reviews and comments about businesses right now, this is another thing that you should look into. Ensure that you get garner good reviews all over the Internet. Nothing indicates a better reputation than good reviews on the Internet.

3. Good Value for Money
For the average Internet customer, money matters. In fact, a lot of people shop online because they can save money. This is possible for the sellers themselves because they have fewer overheads. They do not have to spend on staffing and warehousing; they may even not have to spend as much on maintaining accounts and records because their internal software does it for them. Thus, Internet marketers are able to sell products at a cheaper rate. It is this price incentive that most online buyers are looking for. At the same time, remember that for every inexpensive product on the Internet, there will be someone else who will be selling at a cheaper price. That is the norm on the Internet. But, discerning Internet customers—and there are a lot of them—always look for the value of the product. If your product has an established value and has good feedback from previous buyers, then people won’t mind spending a few dollars extra for it.

4. Clear-Cut Descriptions
Internet buyers will always want to know everything they can about the product. The Internet buying world suffers from the limitation that people cannot get up, close and personal with the product before they buy it. It is for this reason that the descriptions of the products have to be precise. It is the duty—and sometimes legal requirement—of the Internet marketers to

lay out proper descriptions of their products, in form of bulleted lists or some other objective form on their websites.

This requirement becomes all the more important when the product is a food product or a medicinal product. Customers will want to know the complete list of ingredients that make up the product.

If there is any ambiguity about the product, it is likely to lose sales. People who visit a particular product website will want to know precisely what goes into the product so that they know it will be useful for them.

5. Precise Instructions
This is another way to make your product popular on the Internet. Give people all the instructions that they would need. This is especially important if you are selling something that is a mechanical tool of some kind. People should know not only how to use the product, but they should also be able to see how they can do some repairs on the product themselves in case of an anomaly.

This has become much easier today with the availability of video sharing websites such as YouTube. Now, you can put demonstrations of the product as well as DIY repairs as videos on these websites from where people can access them. When people see that it is easy to use your product, or even if they just see the product in action, they will be more confident about buying it.

6. Money-back Guarantees
It has become a trend in the online marketing world to give money-back assurances to people. This is a consequence of the fact that people cannot touch, smell or see the products that they come across in the online marketing world. For most people buying these products, they have to act on their faith and nothing more than that.

This could be terribly disadvantageous to the buyer if they spend on a product and then find out it is not what they actually hoped it to be. At such a time, a money-back guarantee would be appreciated.

Different Internet marketers have different money-back policies. Most of them right now provide 100% money back without any questions asked. Due to that, customers have started looking for such guarantees in everything that they buy.

7. Great Support
When buying products off the Internet, a great support is called for. There should be a support team that works at solving any customer queries, before and after the purchase. They are wanted to answer any questions before making the purchase and for proper usage and troubleshooting needs when the product has been actually purchased.

You will find information about support usually on a separate tab on all ecommerce websites. This is a way of impressing upon people what kind of benefits they can get in terms of their during and after sales services. A lot of Internet marketers, especially who are marketing their products globally offer 24/7 support. But, the majority of them still handle support through email, which are generally answered within 24 hours.

8. An Opportunity to Interact
This is a very new trend in the Internet marketing world, but it has grown to immense proportions. Right now, people are looking for an opportunity to interact with the sellers of any Internet marketing product before they can actually consider buying these products. This is usually done through Web 2.0 websites such as social networking websites and video submission websites and also through the ecommerce websites themselves.

They would like an opportunity to get to know the seller and probably even personally interact with them before they spend on their product. Through blogs and forums, almost all Internet marketers try to get into the field and speak with their market so that they can establish their stamp of credibility.

So, you can see the customer expectations have increased quite a lot from what they were previously. That is the reason even you, as an Internet marketer, will need to keep changing your game if you want to fit in well with the recent trends


Internet Marketing Trends

In those early times, promotion was done just by having a simple ecommerce website where the product was described, mostly with a picture. In fact, most of these ecommerce websites were not even real ecommerce websites because they did not have options for customers to pay and buy the product. These were only a way for people to get accustomed to the product, find information on it, and then they had to visit a nearby store to buy it.

This slowly underwent a change. When the financial biggies of the world realized what great opportunity lay in this world, they were quick to jump into the bandwagon and unleash their different payment modes onto these websites, making them truly ecommerce websites. Thus, methods such as credit card payments (MasterCard and VISA were the first to join in) and online bank transfers (PayPal and Money-bookers being the most prominent) were linked to ecommerce websites. People suddenly realized that they could buy products directly from the Internet. Internet marketing, as they knew it, underwent major strides.

Then came the 90s and the concept of Web 2.0 set in. Marketers now realized that they could do so much more to get their products out there. They could do a lot more to notch up the visibility factor for their products. The start of this was through article marketing and, a little later, blogging. Marketers found that they could write informative articles about their products and services, mostly without naming their products directly, and post them on free and paid directories that were found all over the Internet. They found that doing so brought in a lot of readers, mainly people who were already looking some information related to their business. These were the people who then clicked on the links below the articles and visited the websites of the marketers. The concept of ‘niche marketing’ developed.

With blogging, a whole new interactive world was unleashed onto the Internet. Marketers had the time of their lives writing about whatever they felt about the industry they were dealing in, and common people found it an amazing thing to be able to remark and comment on these ‘posts’. Suddenly, the line between the seller and the buyer vanished. Everyone was in the same boat. Marketers were no longer promoting their product; they were

11discussing it with their potential customers. Naturally, this increased the respect that the customer got from the entrepreneurs and businesses increased manifold.

While blogging revolutionized the world of Internet marketing, bringing people closer and thinning the line between the promoters and the prospects, another very important concept was building up. That of video marketing! YouTube had already made its foray in the world and several other similar websites, most notably Metacafe, which allowed people to post videos and share them with the world, came into being. Internet marketers saw infinite possibilities here. They understood that they could make instructional and informative videos and post them on YouTube and that would take their products to a whole new group of Internet visitors. The method worked like nothing had ever done before! People were suddenly bowled over by the fact that they could sit at home and practically see a product being used, repaired, maintained… whatever. Even an unknown product did not seem daunting anymore.

Now, the concept of Web 2.0 really began catching on. It was the late nineties and a new phenomenon gave this entire process a whole new shape. This was the world of social networking. Websites like Facebook and MySpace and then more niche business social networking groups like Twitter and LinkedIn made their appearance.

People saw that they could make their profiles here. They could check other people’s profiles too. They could get to know people in a much better way. They could communicate with anyone they wished. They could make friends on a global basis. They could share information.

Internet marketers were very quick to catch on. What fuelled their interest was the fact that they could build groups here. Quickly, Internet marketers made business product and service pages on these social networking websites, and started building groups of people. These were mostly people who had opted in to know more about their business. Thus, they were a target crowd.

Viral marketing gained momentum through such social networking websites. Viral marketing happens when someone tells a friend about something they have used, thus recommending the product to them in essence. Marketers found that this was the best way to get their products to the largest number of people in the world. Through these social networking websites, where people were all chatty all the time, they could virally market their products like nowhere else. They now focused on quality so that people would give a favourable opinion about their products and services to their friends, because this is what would enhance their business. In essence, this new trend made the Internet marketing world much more stable and reliable.

Along with this, new methods of Internet marketing and promotion came into existence. One of the most notable ones was syndication. Marketers found that they could put up their content at different places on the Internet, where it could reach a greater level of popularity. The concept of RSS (Really Simple Syndication) also gained roots. People could now subscribe to things that they liked on the Internet, and they could get updates on it whenever they wanted. They did not need to actually visit the website; they would be informed in their email inbox and even given a link to visit that particular place and see the update.

This helped Internet marketers immensely. Earlier people would visit superb websites but then forget all about them as soon as they clicked out. This would not happen anymore. If people liked a website, they could subscribe to its feeds and be informed about it whenever an update took place. This was a great way of repeat promotion.

Email marketing had started long ago, while all this was happening. This was a mode in which marketers would solicit permission from interested people all over the world—mostly by giving them free content like eBooks and online memberships—to send emails to them directly. These emails would be generated by autoresponders, and they would give a constant stream of information to these people. Again, this was a great form of repeat marketing, which ensured that people stayed interested and culminated into customers at the end of the day.

Today, Internet marketers have so many resources at their disposal that they often do not use all of them. Most of them are just using a few of the techniques and are still very happy with the way things are headed for them. At the same time, being open to learning and implementing new things is something that an Internet marketer should always look at.


Understanding What Internet Marketing Really Means

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Internet marketing is the umbrella term used for a collection of ways in which products and services are sold over the Internet. It is also known variably as online marketing and web marketing, and sometimes as digital marketing.

To put it as a definition…

“Internet marketing is the art of advertising and marketing goods and services through the Internet.”

This is normally done through the use of placing advertisements on websites that are on the Internet. These websites will vary according to the goods and services that they are offering. Therefore, adverts are placed according to the sites that have similar content.

Internet marketing started off when people realized that there was a lot of marketing potential on the Internet. This being the case, people had to advertise their goods and services on the Internet to get a larger amount of clientele. Most of the individuals and companies that started Internet marketing were those that were targeting international clientele. Advertising using print and electronic media in every country had proved to be cumbersome. It also proved to be a difficult task. Nevertheless, with the introduction of the Internet, a solution was seen to be possible.

The Internet marketing world has blossomed in the last decades of the 20th Century. It is a relatively new world, but more and more people are getting warmed up to the concept in recent times.

Now, there are different ways in which money can be made over the Internet. All of these techniques could be combined under the collective definition of Internet marketing. The definition also expands to include all the different models in which the businesses are carried out. Taking that into account, there are different types of Internet marketing models.

The following are some of the common ways in which Internet marketing is carried out in today’s times.

Via Ecommerce

Ecommerce is a method in which products and services are sold to the consumer directly, without employing any intermediary agency. Hence, if you are buying something through an online website directly, then you are using an ecommerce website. Generally, ecommerce websites have a typical layout. They will most definitely have a catalogue of the products on their website, with detailed descriptions of all these products. Next, they will have a shopping cart. You can select the products and they enter the shopping cart. The shopping cart feature is generally used when there is more than one product on the website. When you are checking out, you are prompted to pay for your purchases through a variety of methods.

All ecommerce websites have their own membership options. You will have to make an account on these websites to access them and then use your login information to sign in whenever you want to make a purchase through these websites.

Right now, ecommerce websites are quite cautious about their security requirements, especially for their customers. This is because monetary transactions are done directly through the website. Hence, they need to provide methods such as SSL encryption, which keeps the online identity of their customers safe.

There are some other variations of ecommerce websites. If a website sells products to another business, which will likely sell it forward, then too it is called as an ecommerce website. Similarly, some ecommerce websites will allow their customers to sell products for a marginally higher amount to other customers, thus making a profit in the commissions they can earn.

Via Affiliate Marketing

Strictly speaking, affiliate marketing is not directly selling of any goods or services. All an affiliate marketer does is to promote a particular link on their website, blog or another similar place that they own on the Internet, and earn through the clicks that they are able to get from visitors.

The people whom they are promoting are called as the advertisers, while the affiliate marketers themselves are called as the hosts. The advertisers will usually pay the hosts a proportion of the sales that they get from them (known as the Pay Per Sale model) or a direct commission based on the number of clicks that they obtain (known as the Pay Per Click model). The latter is the more popular method of the two.

Affiliate marketing programs cannot be standalone businesses, though there is a lot of money involved—most times without any instalment—for the marketers themselves. However, the advertisers are usually entities who have ecommerce websites of their own where they are selling a product or service.

Though there are other prevalent models too, when we talk about Internet marketing in the current scenario, we usually speak of one of the above methods. If you want to make money through the Internet as well, you will need to choose between one of these methods, which is certainly where the real money lies.

Internet marketing includes all the methods you can employ in order to implement such businesses as well as the methods that you can use in order to promote them. In fact, for any Internet marketer, the heaviest part of their duties is to reach out to their target audience, which is known in the Internet marketing parlance as niche. They usually spend a lot of time and effort in reaching out to this niche.

These methods include affiliate marketing itself (if they are an ecommerce website), and other methods such as email marketing, blogging, article marketing, search engine optimization, directory submissions, social networking and many others. A lot of webmasters are dealing with several paid and free advertising options to reach out to their niche public. The definition of Internet marketing also includes all these different promotional strategies that are inevitably used for promoting the products and services that the Internet marketers sell.

The Advantages of Internet Marketing / Partnership Opportunity: Below


Something that has become so popular will certainly have a lot of advantages. Internet marketing is a popular concept because it gives marketers many benefits. Let us briefly take a look at them.

1. This is a form of global marketing. When you are promoting something on the Internet, you are not restricted by geography. You can reach out to people in another part of the world quite easily. In fact, a lot of the big multinational companies have their websites in different languages, and they actually internationalize their content (convert $ into £ for example) so that their businesses can be received well in other areas as well. If you are looking for a truly global business, then the Internet is the best way for you to do that.

2. Considering the reach it has, Internet marketing is the cheapest form of advertising. In fact, several of the preliminary things that you do will not want you to spend any money at all. For instance, it won’t take you anything to write an article and post it in a popular article directory with your business link below it. It will not take you anything to join a social networking website like Twitter or Facebook and promote your product through it. Even if you want to build a website, it will cost you abysmally, at least in comparison to the other methods of advertising that are prevalent out there.

3. Internet marketing is one way in which you can establish your credibility. While with television and print ads, you have to be inventive and creative in order to grab people’s attention, with Internet marketing you can be all that but the most important thing is that you have to promote using good content. This content should be informative. When you do that—write an article, a blog post, submit a video, etc.—you are getting exposure yourself. People understand that you know your stuff. Naturally, that adds to your credibility. Whether your product sells or not, there is a chance that you can become some kind of an Internet celebrity.

4. The other thing about Internet marketing is that it has residual value. Any other kind of advertising—most of the offline methods—have a particular timeframe for which they are exposed to the public. A billboard will remain for a particular period of time. A television ad will be on for a minute. A print ad will have as much life as the magazine or newspaper it is printed in has. However, an Internet ad can stay on forever. Some forms of Internet advertising, like articles, blogs and videos will never be deleted. The networks that people build will never be deleted.

5. Online marketers are also enticed by the fact that they can directly reach out to their niche audience. Most offline forms of advertising promote themselves to the world at large, and that is the reason why there is such a lot of wastefulness with them. Exposing the product to a billion people makes no sense if the major part of the population doesn’t form the market. For instance, it is useless to promote pregnancy clothing to everyone. With Internet marketing, such niche advertising is possible. You can promote directly to your target group and get a favorable response. Marketers like the fact that they can concentrate their promotional efforts and get a better response in the process.

6. Another thing about Internet marketing is that, if needed, it could be just a one-person process. Like other modes of promotion, you do not need to have a team. You can have it if you want, but it is not necessary. Most people sit on their home computers in their boxers and PJs and do all the amazing stuff they do at promoting their products and services in the online world. If you want help, you can get it virtually. You do not need to have an office premises for handling your Internet marketing work, which makes things even cheaper for you.

7. When you are performing your Internet marketing activities for a while, you will begin to understand this great advantage—with online marketing, you are able to chart the progress of your promotional tactics in real terms. You can find measurable terms for each of the technique that you use. For instance, if you run a blog, you can find out how many people visited your blog and from what parts of the world. If you put up a promotional article, you can find out how many people came to read the article. If you have a group of people whom you socially network with about your business products and services, you could find how many other people visited your group. You can find, in real terms, how many people opted in to a list that you have on the Internet. There are so many such ways in which you can get a precise idea of the way your business is heading. This helps people to constantly make improvements in their business methods and get better prospects.

8. There are methods to popularize your product in very intelligent ways when you are using the Internet. We are living in a very highly interactive web world right now. It is possible for you to link your promotional methods to reviews on the Internet that are about your product. You could share links with other websites where your product is featured, i.e. your affiliate sites. You could even make videos and post the videos onto your website or provide links. All these are ways in which people get to know your product better, much better in fact than they can know any product that is only promoted in an offline manner.

9. Lastly, if you like to move on with the times, Internet marketing is the method you should use without another thought. Most of the new, technologically savvy marketers today are using online marketing to promote their businesses. If you are already in business, chances are that your competitors are already into the game. They are probably already taking the vast advantages that digital marketing has to offer. You do not want to stay behind in this rat race. You do not want to give people that you are technologically lacking. That is one of the most important reasons why you should not ignore this promotional method.

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How to Identify Profitable Niche Areas

Hone Family visit 043 How to Identify Profitable Niche Areas

Focusing on a niche area is one of the key factors to home business success because it narrows down the target market, making success more achievable compared to having to cover the whole spectrum of a particular market. How to identify profitable niche areas for your home business?

1. Start with yourself
Ask yourself, what fires you up? What is your passion? What do you do during your free time
Which subject do you have vast knowledge about? The answer(s) to these questions are most likely your niche areas that you can work on.

2. Use keyword search
Now you need to identify what your competitors are doing within your areas of expertise. Search the keywords on a search engine and see the list of searches that appears. Look for areas where there is no or little competitions.

3. Gauge the demand
The volume of searches on search engines is an indication of the interest or demand to the particular market you are targeting. Use Google AdWords to gauge the demand for the particular niche markets that you have shortlisted. The higher the search volume, the better.

4. Distinct yourself from the rest
At this point you have identified a niche market that is something you are passionate about, have little or no competitions yet captures high level of interests among the netizens – ideal for your home business! The next step is to define your new playing field, i.e. determine what you can offer differently from all the rest in the same market.

5. Package your idea
Name your niche market and make sure they don’t sound generic to avoid misunderstanding by your potential clients that your products are no different from the rest. Package your niche market and your offers under this new ‘brand’.

Now, you are ready to develop your new products and market them for your home business!

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5. Home Business Handbook


Internet Marketing A To Z

What is Internet Marketing?

If every age in history could be called by the greatest invention of that time, this would definitely be called as the Age of the Internet. The Internet has proliferated each and every aspect of our being, and indeed, it has given a whole new dimension to the way we live on the planet. Today, for each and every thing, whether it is just about buying a toothbrush to spreading global awareness about the growing hole in the ozone layer, people are using the Internet as their medium. And, the Internet has proved to be an unrelenting medium, unfalteringly providing people what they are looking for. Of all these different purposes that the Internet world serves, there is one very important trend that has caught on of late. This is the trend of selling and buying things over the Internet. A whole parallel world has spawned up here, a world of online entrepreneurs, who are making money out of selling things over the Internet. The money that is transacted here is immense.

Internet Marketing A To Z

That is obvious. With such a huge population in the online world, it is understandable that the businesses here are huge. Below are some facts and figures of the online marketing industry as they stood in 2008. The situation has only improved since then. Continent People Using the Internet.
1. Asia 578.6 millions
2. Europe384.6 millions
3. North America 248.2 millions
4. Latin America 139 millions
5. Africa 51 millions
6. Middle East 41.9 millions
7. Australia 20.2 millions
These statistics indicate that the vast majority of the people in the world are online right now. They are consistently using the Internet as a medium of exchange. It is certainly no wonder then that so many online marketers are trying to create a niche for their products in this world.
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